Show your event impact with the impact report

What the report shows

The impact report sums up what your event brought to its host city, in four parts.

• Measured: room nights booked and stayed, the busiest night booked and its rooms, hotel guests (adults and children when the booking has them), the average stay and guests per room, guest nights, lodging spend at the nightly rates before tax, and the lodging tax guests paid at booking.
• Hotels: each hotel's rooms, nights booked and stayed, guests and lodging spend.
• Visitors: out-of-town and local guests, guests with no home ZIP on file, your out-of-town attendance and the day visitors.
• Estimated: visitor spending on food and drink, retail, local transport and entertainment, direct spending with the visitors' lodging, and the lodging tax hotels charge on the rest of each stay. This section has its own dashed border and an Estimate badge, with its assumptions listed under it.

The report counts every room booked at your signed hotels, staff rooms and rooms a hotel booked directly included. Cancelled rooms do not count.

How visitors are counted

A guest is out of town when the billing ZIP code given at checkout is outside the local area. The local area is the ZIP codes that share their first three digits with your venues (with the hotels' ZIP codes when the venues have none), unless TEAM Solutions set it for your event. The report shows the local area it used.

Visitors are every hotel guest except the local ones. Guests with no ZIP on file count as visitors, so until bookings carry ZIP codes the report counts every hotel guest.

When you add your out-of-town attendance, the report counts the out-of-town people who did not stay in a hotel (out-of-town attendance minus out-of-town hotel guests) as day visitors. Local residents are never counted as visitors.

How the estimates work

Each spending category is a daily amount per visitor, which TEAM Solutions enters for your event, times the visitor days. A visitor day is one visitor guest for one night, using the nights the hotels confirmed once every hotel has, and the nights booked until then. Each day visitor adds one visitor day. A category with no daily amount reads Not set and stays out of the totals.

Direct spending adds the lodging spend of the visitors' rooms, so local guests count in neither part. Lodging spend, the average stay and the lodging tax on the rest of each stay switch from the nights booked to the confirmed stays at the same time as the visitor days.

Downloads

Download PDF gives a one-page summary with the same figures and assumptions as the page. Download CSV lists every figure with its section (Measured, Hotels, Visitors, Estimated or Assumption), ready for a spreadsheet. Both are built from your bookings when you click, and neither includes guest names, ZIP codes or addresses.